Media Monitoring

Built into the ACCESS PR Platform. Track your brand, competitors, and industry across print, online, and broadcast.

Coverage moves fast. Mentions in trade press, broadcast segments, and digital outlets are easy to miss — and harder still to act on. ACCESS Newswire Media Monitoring is built into the ACCESS PR Platform alongside your distribution, media database, and reporting tools. Track every mention that matters across print, online, and broadcast channels, get sentiment scored automatically, and choose how you want to hear about it: real-time alerts, scheduled digests, or both.

Coverage you don't have to hunt for

ACCESS Newswire Media Monitoring scans print publications, online news outlets, and broadcast segments for the keywords, brands, and topics you tell it to track. Mentions are captured, scored for sentiment, and delivered the way you want them — in real time as they happen, or batched into scheduled digests on your cadence.

You set the parameters (brand names, competitor names, executive names, industry terms, campaign keywords). The system handles the rest — surfacing what's relevant, ignoring the noise, and tying every mention back to where and when it appeared.

Want social media monitoring too? That's a separate product. See ACCESS Social Monitoring →

Three channels, one inbox

Print Media Monitoring

Track coverage across newspapers, trade publications, and magazines — the surfaces where credibility lives. Print mentions are captured, attributed to the publication, and timestamped so you know exactly when your brand showed up and where.

Online Media Monitoring

Cover the full landscape of online news — mainstream outlets, industry publications, regional sites, and digital-native media. Every online mention is captured with the source URL, the publication name, and the surrounding context so you can see how the story was framed.

Broadcast Media Monitoring

Track broadcast coverage across television and radio — the segments where executives appear, the news clips where your brand is named, the analyst spots where your industry is discussed. Broadcast mentions are captured and surfaced alongside your print and online coverage in a single feed.

More than a feed of mentions

Sentiment Analysis

Every mention is scored for sentiment — positive, neutral, or negative — so you can see at a glance whether the coverage trend is moving in the right direction. Sentiment is included in every plan; there's nothing to configure.

Real-time and Scheduled Alerts

Get notified as mentions happen — useful for fast-moving stories, crisis response, or any moment when seconds matter. Or batch coverage into scheduled digests delivered on your cadence (morning brief, end-of-day summary, weekly roll-up). Use whichever mode fits the moment; switch any time.

What You Can Track

Brand names, product names, executive names, competitor names, campaign keywords, industry terms. Set up as many tracking parameters as your strategy needs — the system surfaces what matches, sorts by sentiment and source, and keeps a complete record.

Different teams use media monitoring for different reasons. The product is the same; the parameters and the reporting cadence are what change.

Monitoring is one piece of a connected PR platform

Standalone monitoring tools surface mentions. That's where they stop. ACCESS Newswire Media Monitoring sits inside the ACCESS PR Platform alongside your distribution, your media database, your pitching workflow, and your performance reporting — so the mentions you find don't sit in a separate tab. They connect to the releases that drove them, the journalists who covered them, and the stories you're already working on.

Distribute a release on Tuesday. By Thursday, see exactly which outlets picked it up, the sentiment of the coverage, and which journalists are most receptive to follow-up — all in one place, all connected. That's the difference between monitoring as a separate tool and monitoring as part of a platform.

• Press Release Distribution — Get your news in front of the right outlets. Press Release Distribution →
  
  
• Media Database — Find the journalists who cover your industry. Media Database →
  
  
• Media Pitching — Pitch journalists directly with workflows that track every outreach. Media Pitching →
  
  
• ACCESS Insights and Analytics — Measure pickup, engagement, and impact — not just impressions. ACCESS Insights →
  
  
• Explore the full platform — ACCESS PR Platform →

What makes a great media monitoring service?

When evaluating media monitoring services, communications teams should weigh five things: channel coverage (which media types are tracked, and how completely), sentiment analysis (is it included, or a paid add-on), alert flexibility (real-time, scheduled, or both), workflow integration (does the tool connect to the rest of your PR work, or sit in a separate tab), and clarity of attribution (when a mention is captured, can you trace it back to source, date, and context). ACCESS Newswire Media Monitoring is built to deliver on all five — with one specific advantage standalone tools can't match: it's already inside the platform you use for distribution, pitching, and reporting.

What to track — a starter checklist

A complete media monitoring setup tracks five things: your brand (mentions of your company, products, and executives — the baseline), your competitors (how they're being covered, what's being said, where the gaps are), your industry (emerging stories, regulatory news, market shifts), your spokespeople (where named individuals appear, in what context), and your campaigns (specific keywords tied to active PR efforts, so you can connect pickup back to release).



Start with brand and competitors. Add industry terms once the baseline is dialed in. Use campaign-specific keywords for individual announcements, then archive them when the campaign ends. The system supports as many tracking parameters as you need; the discipline is in choosing what's worth attention versus what's noise.

Frequently asked questions about media monitoring

Trusted by communications professionals worldwide

See your coverage the way it should be seen

Stop hunting through Google alerts and competing dashboards. Get every print, online, and broadcast mention that matters — with sentiment, source, and timing — surfaced inside the platform you already use for the rest of your PR work.