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Case Study: Making Waves in Sarasota—How We Helped a Squeeze Franchise Owner Shine

October 30, 2024

How We Helped a Squeeze Franchise Owner Shine


Client Overview

A local Squeeze franchise owner was gearing up to open her first location in Sarasota, aiming to create a buzz that would translate into foot traffic and brand awareness.

The Challenge

The franchise owner recognized the importance of local media coverage for the grand opening but faced a major hurdle—budget constraints meant the corporate PR agency was out of reach. She needed an efficient yet impactful solution to ensure her story got heard by the right audience and to drive customers to her new location.

A woman is giving a presentation to a group of people while sitting at a table.


 Our Approach

ACCESSWIRE stepped in to provide an affordable, results-driven alternative. We leveraged our deep media expertise and comprehensive PR tools to secure the local media attention she needed. By utilizing our quality media base, pitching tools, and earned media strategies, we connected her with key media outlets in the Sarasota area, creating targeted opportunities to spread the word about the upcoming opening.

The Results

Our approach paid off, securing a prominent feature in the Business Observer—a significant win for a new business seeking local visibility. This coverage put the Squeeze franchise in front of its ideal audience, helping to create excitement around the opening.

The media buzz translated into real results:

  • Increased Brand Awareness: The local feature helped establish the Squeeze franchise as a fresh new presence in Sarasota.
  • Customer Foot Traffic: The buzz from the article brought enthusiastic customers to the store, driving interest and initial sales.


Key Takeaway

This case demonstrates that effective PR doesn’t have to come with a hefty price tag. By focusing on strategic earned media coverage and leveraging our network, we turned a tight budget into a powerful local PR success—proving that impactful PR is possible for any budget. Interested in similar results?
If you’re looking to make your mark and get the media coverage your brand deserves, reach out to us! We’re ready to help you turn your next big opening or business milestone into a memorable media moment.


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